Experience, Expertise, and System

Peter Hoyer

Consultant and
Alliance Partner

After completing clinical training and working in healthcare and nursing, Peter Hoyer moved to a market-leading DAX corporation in the field of medical technology in 1991. This corporation sent him to Hong Kong as its marketing director for Asia-Pacific. While working, Hoyer also completed an MBA at the University of Hull and an executive MBA at the Kaderschule St Gallen. He worked at a global player in biotechnology in Germany, before establishing a regional HQ in Hong Kong for an American family business in orthopedics. Here he also established a distributor network in China, Japan, Korea, and Australia. In 2011 a product innovation took him to England, where he was responsible for market access for a dialysis machine as Chief Commercial Officer and member of the management at a start-up. Since 2019 he has been applying his expertise in HR consulting. He was initially a partner at a Frankfurt-based consulting firm and since January 2022 has been an alliance partner on PAWLIK’s consulting and executive search team.


E-Mail or +49 (0)151 11872318



  • Specialists and executives
  • C-level and management positions at 2nd & 3rd level
  • Specialists - market access, sales, marketing and QARA  



  • Life sciences, pharma & medical technology
  • Chemicals & biotechnology
  • Hospitals, clinics & practices

People make companies successful.


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For us, “making it happen” means helping you turn your company goals into results. We transform organizations into coherent systems and develop the personal potential of employees. We use the latest scientific research results as a basis for this.

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